Sod it, just do it: A practical guide to making decisions and getting stuff done.

Gunna start the business. Gunna change jobs. Gunna have a crack one day. And then… you do sod all.

Sound familiar?

You’ve got the dream. The idea. The thing you keep telling everyone you’re gunna do. But weeks turn into months, months turn into years, and you’re still stuck exactly where you started — overthinking, faffing about, and having a whinge about it.

Here’s the truth: most of what’s holding you back isn’t out there. It’s in your head. You’re stuck in decision paralysis, waiting for the perfect moment that never comes.

Part business book. Part get-off-your-arse book. All about making better decisions and getting shit done.

Sod It, Just Do It gives you a dead-simple system for making decisions quicker, with more confidence, and a lot less faffing about. No fluff. No jargon. No corporate BS. Just a practical framework from a bloke who’s spent decades watching smart people stall while someone with less information — and a bit more nerve — simply gets on with it

Inside — and it’s not rocket science:


• The one question that cuts through all the BS: what’s the worst that can happen — and what’s the best?

• The seven-step Sod It, Just Do It system to beat decision paralysis and get moving

• How to research the f*ck out of a decision, so you’re making an educated guess, not a wild punt

• The pub test: the two-minute common-sense check some of the world’s biggest brands clearly skipped

• How to tell whether an idea actually gets you hot — because if you don’t give a sh!t, don’t do it

Whether you want to launch a business, switch careers, or finally chase the thing you keep putting off, this is your kick up the backside.

Thinking about it doesn’t count. Doing it does.

“I’ve known John forever. He gets sh!t done. If you’re the sort of person who’s ‘Gunna do this, Gunna do that’ and then does precisely fck all, this is the book for you.”* — Mark Ritson, Founder of the Mini MBA

You’ve thought about it long enough.
Sod it. Hit Buy Now — and stop being a Gunna.