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Primed: The Hidden Power That Shapes What We Do, Buy and Believe
The Hidden Power That Shapes What We Do, Buy, and Believe
- Author
- Joshua Chimakula Ngoma
- ISBN
- B0HNRHYGCD
- Published
- October 24, 2026
- Available at
- Amazon
About this book
You don't decide as much as you think you do.
A colour, a headline, a smell, a slogan, the order of options on a screen are all tiny cues that quietly shape what you do, buy, and believe. This is priming: the invisible force that steers attention, triggers emotion, and nudges behaviour - often before you feel you've chosen anything at all.
In PRIMED: The Hidden Power That Shapes What We Do, Buy and Believe, Joshua Chimakula Ngoma takes you inside the hidden architecture of influence - from shopping and social media to leadership, religion, politics, and the systems that surround us. With real-world examples and practical tools, he shows how influence is built, how it spreads, and why even intelligent people can be pulled by it.
But this is not a handbook for manipulation. It's a book about agency.
You'll learn how to spot the cues shaping your decisions, protect yourself from harmful influence, and design better environments - at home, at work, and in society - where the right choices become easier.
Because once you can see the prime, you can change the outcome.itstimefor.africaearninternational.net
More about this book
Primed reveals how subtle cues and context steer our choices long before we feel we’ve decided, making complex ideas feel immediately relevant. With a clear, practical lens on Decision Making Psychology, it connects everyday habits, beliefs, and preferences to the hidden forces shaping them.
Ideal for readers drawn to consumer behavior, it sits comfortably alongside accessible psychology and marketing-influence titles that unpack why people choose what they choose. If you like books that translate behavioral science into real-world insights, this belongs on your list.
Decision-making and influence psychology explores how perception, emotion, environment, and social signals guide judgments—often outside conscious awareness. The best books in this category blend behavioral science with practical frameworks for thinking more clearly and acting with intention.